So the camel’s back finally broke. I imposed my will, long at last. My housekeeping deal at the Studio has become full service- we’ll be doing more movies, different genres, and moving forward to make entertainment and make better livings for all of us. Finally.
Two years ago (not quite, but almost) when I started here, it was all about making one flavor of movie, for the African American audience. To be sure, the concept of making fulfilling and entertainment for the audience is a good biz objective, one that makes sense for both the audience and for the general commercial goal of making a dollar or two. At the same time, what it took me over a year to get across is that it is not sound biz to solely occupy one spot on the horizon, and that all businesses that survive are properly diversified.
Even more, the Studio was a one man show, artistically. The director, a great artist, is also quite a slow worker, and we’ve languished for months into a year, not working on any new Studio projects (though to be sure, I’ve worked on outside projects), spending money on overhead, watching bank accounts diminish.
No more.
We’ll be going ahead, trying to attract outside work. Trying to do our own movies with the Chief and other investors. Making this a factory that’s working full time. No more one-armed paper hanger stuff. So it begins.
Now the challenge will be different, making commercially viable movies that recoup for their investors at moderate budgets, in between the occasional larger projects that come through the studio, both for the Director and for other directors we bring in.
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